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The TV industry of Pakistan is now top notch and fully equipped with almost latest technologies and it is using in TV industry of Pakistan for coverage all news sources etc. According to the report there are about 149 regional, national and international TV channels in Pakistan, So that the TV advertising is also boost up with time-to-time and maintain its TV advertising frequency on different TV channels according to the brand image on TV commercials. A jump of 4.5% is witnessed in one month from April 2014 to May 2014 in the overall advertised minutes on TV. Owing to the onset of summers, beverages remain the highest spender on TV with 20% share of advertised minutes followed by cellular communication at 17%.

Comparing various entities, Unilever Pakistan advertised the most on TV during May 2014 with a total spend share of 16% followed by Qmobile. Last year top two spenders in the first 6 months period were Unilever and P&G. Looking at brands; Tang advertised the most (3%) across various channels on TV. Understandably this could be a bout of spending due to summers. This is interesting to note that in just one month Tang jumped to number 1 place from 9th in April 2014. Last month the top three highest spenders on TV were Coca Cola, Pepsi and Dew. The channel 8xm was the top channel that attracted most advertising in May 2014, followed by ARY Digital and Khinoor at number two and three respectively. During this period in 2013, the top three channels were City42, Geo News and HUM TV. Comparing the channel significance during prime time, 8xm channel continues to enjoy the top position followed by News One and Apna TV. The top 3 channels last year during prime time remained City42, Express Ent and HUMTV. 24 hours are split into 6 major time slots with Prime Time enjoying the highest share of advertising at 29% followed by Afternoon at 27% and Morning at 18%. All three combined takes the 74% of total advertising minutes’ share.

The leading and national level TV channels are the first choice of brands for advertising some well known TV channels are in Pakistan such as; Dunya News TV, Samaa News TV, ARY News TV, Express News TV, Dawn News TV, Hum TV, ARY Digital, PTV Sports, Ten Sports et. provides a business place for all Pakistani TV Advertising agencies listings, TV advertising companies, TV advertising business profiles, TV advertising rates in Pakistan. TV commercial production houses in Pakistan.

Television industry in Pakistan is witnessing a tremendous and unprecedented change because of Free Media Policies introduced in the last decade. The new opening in Electronic Media has brought huge investment and talent into the stream. Thus, initiating competition amongst the channels and changing the quality of production.
What apparently seems to be the love of the nation is the flair of watching independent news and current affairs shows on various TV channels. New innovations have been introduced in the industry to deliver the news and to inform the viewer about the latest happenings.
Political talk shows and political news are a highly viewed genre in Pakistan; this statement might be paradoxical as entertainment channels are claiming to have gained a major share of the viewership. TV productions are adding fresh content on the TV screens on every passing day.
In order to give the latest and updated information to our website visitors, we keep on adding information about the media industry in Pakistan.

Sikandar Sami Joyia
ROX Business International (Pvt) Ltd

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