Peco Road, Lahore, Punjab, Pakistan
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Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term.
The marketing team is responsible for planning the company’s promotion, right through from pinpointing a product’s target customer, researching the market and setting a marketing budget to putting on product launches and evaluating the success of the campaign.
Jobs in marketing are usually found in large organisations that have in-house marketing teams, or you can find work with marketing agencies that other organisations go to when in need of marketing help.
If you take up a career in this area, your responsibilities could involve conducting interviews and market research, creating website content, organising conferences or exhibitions, commissioning advertising and coming up with new ideas to market the product.
Advertising is creating paid announcements to be promoted through different types of media including online, print, TV, out-of-home and radio. PR, on the other hand, is a strategic communication process that builds mutually beneficial relationships between organisations and the public. PR is great for building a connection with your audience and promoting your key messages, consumers are more likely to believe and take note of something written in an article, rather than an advertisement that has been paid for.
Mention that you found this ad on DealMarkaz.pk when you call.